18-24 YO Market

The Elusive College Market Annually college students spend about $200 billion. This should be a strong indication for businesses to focus their attention on this ever-growing market.   College students are faced with adult responsibilities, and for the first time in their life, they have the opportunity to make buying decisions that will shape their lifestyle in the near and distant future.
The average student has about $600 a month in "throw away" money. 18-24 year-olds make up 13% of the population. College campuses are prime promotional areas. More Young people today are enrolled in college or have completed a bachelors degree than ever before. The population of young people ages 18-24 has become more evenly split between men and women. *National Center for Educational Statistics